Privacy policy

Effective date: July 14, 2026
Last updated: July 14, 2026

Entera Skincare, LLC, doing business as Entera Skincare (“Entera,” “we,” “us,” or “our”), respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you:

• Visit or use enteraskincare.com and related pages, features, or services
• Create or use an account
• Purchase or return products
• Enroll in or manage Autoship
• Join a loyalty or referral program
• Submit a review, photograph, video, testimonial, survey, quiz, or other content
• Contact Customer Care
• Interact with our email, text-message, advertising, social-media, or promotional communications
• Otherwise interact with Entera

This Privacy Policy applies to information collected by Entera through the channels described above. It does not govern the independent privacy practices of third parties whose services you choose to use.

1. Who We Are

Entera Skincare, LLC is responsible for the personal information described in this Privacy Policy, except where another company acts independently under its own privacy policy.

Mailing address:
Entera Skincare, LLC
Attn: Privacy
5940 S Rainbow Blvd, Suite 400
Las Vegas, NV 89118-2507
United States

Contact email: [email protected]
Telephone: +1 702 659 5644

2. Personal Information We Collect

The information we collect depends on how you interact with Entera.

A. Contact and account information

This may include:

• Name
• Email address
• Telephone number
• Billing and shipping addresses
• Account username or identifier
• Account preferences
• Login credentials in encrypted or protected form
• Communication preferences

B. Order and transaction information

This may include:

• Products viewed, added to cart, purchased, returned, exchanged, or reviewed
• Order number and order history
• Purchase price, discounts, taxes, shipping method, and transaction status
• Autoship enrollment, frequency, next-order date, modifications, skips, pauses, and cancellations
• Loyalty, referral, affiliate, promotion, and reward information
• Gift recipient and gift-message information, when provided
• Fraud, chargeback, refund, replacement, and delivery-claim information

Payment information is processed by Shopify and payment providers. Entera may receive payment status, payment method type, billing details, and limited payment identifiers, but we do not intend to collect or store complete payment-card numbers through our ordinary storefront operations.

C. Product-preference and personalization information

This may include:

• Skin, hair, scalp, beard, and body-care concerns or preferences
• Product interests
• Routine goals
• Quiz or Ritual Finder responses
• Product-use frequency and preferences
• Recommendations generated from information you provide
• Inferences about products or content that may interest you

Do not submit medical records, government identifiers, or information that is not reasonably necessary to receive a product recommendation or customer support.

D. Customer Care, return, quality, and safety information

When you contact us regarding an order, return, product concern, suspected defect, or unexpected reaction, we may collect:

• Customer-service messages and call notes
• Order and delivery information
• Product name and lot or batch code
• Photographs of products, cartons, original carton seals, shipping materials, or labels
• Product condition and estimated remaining quantity
• Description of how and when a product was used
• Description of a reported reaction or product-quality concern
• Other products reportedly used at the same time
• Return, refund, replacement, fraud-review, or chargeback history
• Information reasonably necessary to investigate quality, safety, policy abuse, or duplicate recovery

We use product-quality and adverse-reaction information for customer support, quality assurance, safety review, fraud prevention, legal compliance, and related operational purposes. We do not use adverse-reaction reports for targeted advertising.

E. Reviews, photographs, videos, and other submissions

This may include:

• Review text
• Ratings
• Display name
• Photographs or videos
• Social-media handle
• Testimonial or survey responses
• Consent records
• Information you choose to include in publicly submitted content

Reviews and other content identified as public may be displayed publicly. Do not include sensitive medical, financial, or identifying information in a public review.

Private Customer Care communications are not treated as public reviews or advertising content merely because they are submitted to Entera.

F. Marketing and communication information

This may include:

• Email and SMS subscription status
• Consent records
• Messages sent to or received from Entera
• Email opens, link clicks, and campaign interactions
• Promotion, referral, and affiliate attribution
• Communication preferences and opt-out records

G. Device, usage, and online activity information

This may include:

• IP address
• Browser and device type
• Operating system
• Device identifiers
• Approximate location derived from an IP address
• Pages viewed
• Search queries
• Referring and exit pages
• Dates and times of visits
• Cart, checkout, and purchase interactions
• Cookie, pixel, tag, software-development-kit, and similar technology identifiers
• Advertising and campaign interactions
• Site-performance, diagnostic, and security information

This information may be personal information under applicable law, even when it does not directly identify you by name.

H. Information from third parties

We may receive information from:

• Shopify and payment providers
• Shipping, fulfillment, and delivery providers
• Marketing, analytics, and advertising providers
• Review, loyalty, Autoship, quiz, affiliate, referral, and customer-support platforms
• Fraud-prevention and payment-risk providers
• Social-media platforms
• Business partners and authorized sellers
• Publicly available sources
• Other persons when they purchase a gift for you or communicate with us on your behalf

I. Information we do not request in ordinary store operations

Entera does not request Social Security numbers, government identification numbers, biometric identifiers, or precise geolocation through ordinary online skincare purchases.

3. How We Use Personal Information

We may use personal information to:

Provide products and services

• Operate and improve the website
• Create and manage accounts
• Process payments and orders
• Fulfill, ship, and deliver products
• Provide order confirmations and transactional messages
• Administer Autoship, loyalty, referral, affiliate, and promotional programs
• Provide product information, recommendations, and customer support

Administer returns, quality, safety, and fraud controls

• Process returns, refunds, exchanges, and replacements
• Verify original carton seals, lot information, product condition, and bundle completeness
• Investigate shipping damage, defects, contamination, dispensing failures, or unexpected reactions
• Detect product substitution, policy manipulation, duplicate claims, and payment fraud
• Respond to chargebacks, carrier claims, legal disputes, and regulatory inquiries
• Conduct product-quality, safety, and recall activities

Personalize the customer experience

• Remember preferences
• Recommend products, routines, or content
• Present relevant website content
• Improve product discovery and merchandising
• Analyze customer interests and shopping behavior

Communicate and market

• Send marketing emails or text messages where permitted
• Provide promotions, product announcements, educational content, and abandoned-cart communications
• Measure campaign performance
• Attribute visits or purchases to advertising, affiliate, referral, or promotional sources
• Create audiences and deliver targeted advertising, subject to applicable privacy choices

Operate, secure, and improve the business

• Analyze website use and performance
• Troubleshoot errors
• Maintain security
• Prevent fraud and misuse
• Conduct research and business planning
• Train staff and improve Customer Care
• Maintain records
• Enforce our Terms and policies

Comply with law

• Meet tax, accounting, product-safety, consumer-protection, privacy, and other legal obligations
• Respond to lawful requests
• Establish, exercise, or defend legal claims
• Protect the rights, safety, property, and integrity of Entera, our customers, and others

We may also use personal information for another purpose disclosed when the information is collected or with your consent.

4. Legal Bases for Processing

Where applicable law requires a legal basis, we process personal information on one or more of the following grounds:

• Contract: To take steps at your request or perform a contract, such as processing and delivering an order
• Legal obligation: To comply with tax, accounting, safety, consumer-protection, or other legal requirements
• Legitimate interests: To operate, secure, improve, and protect our business, prevent fraud, provide Customer Care, and understand customer interests, provided those interests are not overridden by your rights
• Consent: For activities such as certain marketing, optional cookies, or processing for which applicable law requires consent
• Legal claims and substantial public interests: Where permitted for safety, fraud, regulatory, or dispute-related matters

You may withdraw consent at any time where consent is the applicable legal basis. Withdrawal does not affect processing completed before withdrawal.

5. Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, local storage, software-development kits, and similar technologies to:

• Keep the website and checkout functioning
• Remember settings and cart information
• Secure accounts and transactions
• Measure traffic and performance
• Understand customer behavior
• Personalize content
• Attribute purchases and marketing campaigns
• Deliver and measure advertising

Cookie categories may include:

• Strictly necessary
• Functional
• Analytics and performance
• Personalization
• Advertising and targeted advertising

For more information, including available choices, see our Cookie Policy at:

https://www.enteraskincare.com/pages/cookie-policy

You may also use the Cookie preferences link in the website footer.

Where required, we do not activate nonessential cookies until you provide consent. You may withdraw or change your choices through Cookie Settings.

6. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients.

Shopify and commerce providers

Our store is hosted and supported by Shopify. Shopify may process personal information to provide storefront, checkout, payment, fraud-prevention, account, Shop Pay, analytics, and related commerce services.

Shopify may also process information independently under its own privacy terms when you use Shopify-controlled features.

For more information about Shopify’s processing and privacy controls, review Shopify’s Privacy Policy at:

https://www.shopify.com/legal/privacy?country=us&lang=en

Payment providers

Payment processors, banks, digital wallets, and fraud-prevention providers may receive information needed to authorize, process, secure, refund, or dispute transactions.

Fulfillment, delivery, and operational providers

We may disclose information to:

• Warehouses and fulfillment providers
• Shipping carriers
• Delivery and address-verification providers
• Return-management providers
• Tax and accounting providers
• Cloud-hosting and data-storage providers

Customer-experience providers

We may use providers supporting:

• Customer service
• Reviews and user content
• Autoship
• Loyalty
• Quizzes and product recommendations
• Email and SMS communications
• Referral and affiliate programs
• Website functionality

Analytics, advertising, and marketing providers

We may disclose identifiers, commercial information, device data, online activity, approximate location, and inferences to providers that help us:

• Measure traffic and performance
• Attribute marketing
• Personalize content
• Create audiences
• Deliver or measure targeted advertising

Some of these disclosures may be considered “sale,” “sharing,” or targeted advertising under certain state privacy laws, even when no money is exchanged.

Professional advisers and authorities

We may disclose information to attorneys, accountants, auditors, insurers, regulators, courts, law-enforcement agencies, or other parties when reasonably necessary to:

• Obtain professional advice
• Comply with law
• Respond to legal process
• Investigate wrongdoing
• Protect rights, safety, and property
• Establish or defend legal claims

Business transactions

Personal information may be disclosed in connection with a merger, financing, investment, reorganization, sale, acquisition, bankruptcy, or transfer of some or all of our business or assets.

At your direction or with your consent

We may disclose information when you request or authorize us to do so.

7. Sale, Sharing, and Targeted Advertising

Entera does not sell personal information for money.

Our use of certain analytics, advertising, audience, and attribution tools may be considered:

• A “sale” of personal information
• “Sharing” for cross-context behavioral advertising
• Processing for targeted advertising

depending on applicable state law.

You may opt out by:

• Using the Cookie preferences link in the website footer
• Using the data-sharing opt-out link in the website footer, where available
• Emailing [email protected]

Where legally required and technically supported, we process recognized Global Privacy Control signals as opt-out requests for the browser or device from which the signal is sent.

We do not knowingly sell or share personal information of individuals under 18.

8. Consumer Health and Sensitive Information

Information about skin, hair, scalp, beard, product reactions, or other concerns may qualify as sensitive or consumer health data under certain laws, depending on its content and how it is used.

Entera uses such information only as reasonably necessary to:

• Provide requested product guidance
• Respond to Customer Care inquiries
• Investigate product-quality or safety concerns
• Process returns and claims
• Meet legal or regulatory obligations
• Protect customers and the integrity of our products and business

Entera does not sell consumer health data and does not use adverse-reaction information for targeted advertising.

Please do not include diagnoses, prescription information, medical records, or other sensitive information in public reviews or routine product quizzes unless specifically requested and necessary.

9. Marketing Communications

Email

You may unsubscribe from promotional emails by using the unsubscribe link in the message.

Unsubscribing from marketing does not prevent us from sending transactional or service-related messages, such as order, shipment, account, recall, safety, or Autoship communications.

Text messages

Where SMS is offered, marketing text-message consent is voluntary and is not a condition of purchase.

You may opt out by replying STOP or using another method described in the message or our SMS Terms.

Advertising

You may manage targeted-advertising choices through:

• Any data-sharing opt-out link made available on the website
• Emailing [email protected]

Device, browser, operating-system, and platform settings may provide additional controls.

10. Reviews and Public Content

When you submit a review or other content designated for public display:

• The review, rating, display name, photograph, video, and other selected content may be displayed publicly
• The content may be hosted or syndicated by our review provider
• Other people may copy or share publicly available content
• We may moderate content for relevance, safety, privacy, authenticity, legal compliance, or policy requirements

We will not treat private Customer Care messages, return requests, adverse-reaction reports, or quality complaints as public marketing content without separate permission.

Use of a customer’s full name, likeness, photograph, video, or detailed testimonial in paid advertising may require additional permission.

11. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Complete and document transactions
• Maintain accounts and Autoship
• Provide Customer Care
• Process returns, refunds, and disputes
• Maintain tax, accounting, and financial records
• Investigate fraud and policy abuse
• Address product-quality, safety, recall, or adverse-reaction matters
• Maintain consent and opt-out records
• Establish, exercise, or defend legal claims
• Meet legal and regulatory obligations

Retention periods vary by record type, legal requirement, sensitivity, risk, and operational need.

Examples include:

• Account information may be retained while an account remains active and for a reasonable period afterward
• Order and transaction records may be retained for tax, accounting, fraud, dispute, and legal purposes
• Customer Care and return records may be retained while needed to resolve the matter and protect against duplicate or abusive claims
• Product-quality and adverse-reaction records may be retained as necessary for safety, regulatory, and legal purposes
• Marketing information may be retained until you opt out, while limited suppression information may be retained to honor the opt-out
• Cookie and advertising data are retained according to the periods described in our Cookie Policy or provider settings

When information is no longer needed, we may delete, deidentify, or aggregate it, subject to technical and legal limitations.

12. Data Security

We use administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

These measures may include:

• Access controls
• Authentication
• Encryption where appropriate
• Secure payment processing
• Vendor oversight
• Monitoring
• Staff training
• Incident-response procedures

No security system or transmission method is completely secure.

You are responsible for maintaining the confidentiality of account credentials and notifying us if you suspect unauthorized account activity.

13. International Processing and Transfers

Entera and our service providers may process personal information in the United States and other countries.

Privacy and data-protection laws in those countries may differ from the laws where you live.

Where required, we use legally recognized safeguards for international transfers, which may include contractual protections, adequacy mechanisms, or other lawful transfer methods.

The availability of a country or currency selector does not necessarily mean every product or service is available in every jurisdiction.

14. Your Privacy Rights

Depending on where you live and subject to applicable law, you may have the right to:

• Confirm whether we process your personal information
• Access personal information
• Correct inaccurate information
• Delete certain information
• Receive a portable copy of certain information
• Opt out of sale, sharing, or targeted advertising
• Restrict or object to certain processing
• Limit certain uses or disclosures of sensitive personal information
• Withdraw consent
• Appeal a denied privacy request
• Receive equal service and pricing without unlawful discrimination for exercising privacy rights

These rights are not absolute.

We may retain or continue processing information where permitted or required for transactions, legal obligations, fraud prevention, safety, security, disputes, or other lawful purposes.

15. How to Exercise Your Rights

You may submit a request through:

• Email: [email protected]
• Telephone: +1 702 659 5644

Please describe the request and provide information reasonably necessary to locate the relevant records.

Verification

We may verify your identity by matching information you provide with information associated with your account, transaction, or prior interactions.

We will request only information reasonably necessary for verification.

Authorized agents

Where permitted, an authorized agent may submit a request on your behalf.

We may require proof of authority and may ask you to verify your identity directly.

Appeals

Where applicable, instructions for appealing a denied request will be included in our response.

Timing

We respond within the period required by applicable law.

We will notify you if additional time is lawfully permitted and necessary.

16. Additional United States State Disclosures

During the preceding 12 months, Entera may have collected the categories of personal information described below.

Identifiers

Examples include:

• Name
• Email address
• Telephone number
• Mailing address
• Account identifier
• IP address

Sources may include you, Shopify, service providers, and devices.

Purposes may include orders, accounts, customer support, security, marketing, and legal compliance.

Recipients may include commerce, payment, fulfillment, support, marketing, analytics, security, and legal providers.

Customer records

Examples include:

• Contact information
• Billing information
• Account information
• Transaction details

Sources may include you, Shopify, payment providers, and operational providers.

Purposes may include fulfillment, recordkeeping, customer support, fraud prevention, and legal compliance.

Recipients may include commerce, payment, fulfillment, tax, support, accounting, and legal providers.

Commercial information

Examples include:

• Purchases
• Shopping bag activity
• Returns
• Autoship activity
• Loyalty activity
• Product interests

Sources may include you, Shopify, and service providers.

Purposes may include commerce, personalization, analytics, marketing, customer support, and fraud prevention.

Recipients may include commerce, support, Autoship, loyalty, analytics, advertising, and marketing providers.

Internet or electronic activity

Examples include:

• Browsing history
• Searches
• Device information
• Cookie identifiers
• Advertising interactions
• Referral information

Sources may include devices, cookies, Shopify, analytics providers, and advertising providers.

Purposes may include website operation, analytics, attribution, security, advertising, and performance improvement.

Recipients may include hosting, analytics, security, advertising, and marketing providers.

Approximate geolocation

This may include an approximate location derived from an IP address.

Sources may include devices and service providers.

Purposes may include localization, security, analytics, and advertising.

Recipients may include hosting, analytics, security, and advertising providers.

Audio, visual, or similar information

Examples may include:

• Support recordings, where used
• Review photographs and videos
• Product photographs
• Return and packaging photographs

Sources may include you and service providers.

Purposes may include support, reviews, returns, quality investigations, fraud prevention, and marketing with permission.

Recipients may include support, review, operational, legal, quality, and marketing providers.

Inferences and preferences

Examples may include:

• Product interests
• Routine preferences
• Likely interests
• Product recommendations

Sources may include website activity, quizzes, purchases, and service providers.

Purposes may include recommendations, personalization, analytics, and marketing.

Recipients may include commerce, quiz, analytics, advertising, and marketing providers.

Sensitive or health-related information

Examples may include:

• Account credentials
• Reaction information voluntarily provided
• Product-quality information voluntarily provided

Sources may include you and service providers.

Purposes may include account security, customer support, quality, safety, fraud prevention, and legal compliance.

Recipients may include security, support, quality, legal, and regulatory recipients.

Entera does not knowingly use or disclose sensitive personal information for purposes that require a right to limit under applicable law, except as permitted by law.

Categories disclosed for targeted advertising may include identifiers, commercial information, internet activity, approximate geolocation, and inferences.

17. Children

The website and online store are intended for adults aged 18 and older.

Entera does not knowingly collect personal information directly from children under 18.

If you believe a child has provided personal information to us, contact [email protected] so we can review and take appropriate action.

18. Third-Party Websites and Services

The website may contain links to third-party websites, social-media platforms, payment services, or embedded content.

Those parties may collect or process information under their own privacy policies.

Entera is not responsible for third-party privacy practices that we do not control.

19. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, services, technology, vendors, or legal obligations.

We will post the revised version with an updated date.

Where required or appropriate, we may provide additional notice by email, through the website, or at the point of collection.

Material changes generally apply prospectively unless otherwise permitted or required by law.

20. Contact Us

Questions, privacy requests, or complaints may be directed to:

Entera Skincare, LLC
Attn: Privacy
5940 S Rainbow Blvd, Suite 400
Las Vegas, NV 89118-2507
United States

Email: [email protected]
Telephone: +1 702 659 5644

For ordinary order or product-support inquiries, use the Contact page at:

https://www.enteraskincare.com/pages/contact